Enhancing Corporate Productivity, Community with Group Fitness Programs: The Reebok-CrossFit Paradigm - Patrick Rishe, Forbes
"My take-away is that group fitness dynamics have the unique ability to serve dual purposes in corporate America which could enhance a company’s bottom line in 2 key ways:
1) Such fitness programs encourage workers to be more fit, which based on academic research should make them more productive due to higher energy levels, greater alertness, greater self-confidence, less absenteeism, and greater cognitive activity.
2) Such fitness programs foster a corporate culture which enhances the level of community, morale, connectivity, and pride by providing an opportunity for colleagues to engage in group exercises that foster a sense of accomplishment and teamwork while creating a heightened sense of awareness of the corporate mission and brand initiatives."
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