Determinants of fast-food consumption. An application of the Theory of Planned Behaviour - Kirsten I. Dunna, Philip Mohrc, Carlene J. Wilsonb, Gary A. Witter
"Fast-food consumption may be influenced by specific referent groups. Fast-food consumption may be driven by demand for meals that are tasty, satisfying, and convenient. Factors influencing fast-food consumption reflect immediate needs. Concern for long-term health may be over-ridden by the short-term benefits of fast-food."
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